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Academics

Department of Marketing and Logistic Management/ Institute of Service Management
*Department Features
a. To foster specialized knowledge in “marketing communication”, “retail channel”, “logistics and warehousing”, together with expertise in commerce, information technology, foreign language ability (English) so as to bring up talents who possess practical techniques and operating skills at middle to low management level.
b. To cultivate manpower that owns industrial competitive advantages and attributes of “extensive social quality of humanism ”, “solid theory and practice of marketing and distribution”, “capability of problem analysis and settlement”, and “competency of diversified innovation and application”.
 
*Professional Curriculum
 International logistics, International trade practice, International marketing, Logistics management, Retail management, Distribution management,Wwarehousing and storage management, Marketing and management of service industry, Business ethics, channel strategy and management, Marketing sales and plans, Customer relationship management, Human resource management, Brand management, C  ustomer service, etc.
 
*Career for Graduates
 Further Studies: attain admission through screening and recommendation or registration of entrance examination held by graduate schools at each domestic or overseas college and university for pursing a higher education.
 Civil Service: Ministry of Transportation and Communication, Maritime Port Bureau, Taiwan Railways Administration, Directorate General of Highways, Civil Aeronautics Administration, County (City) Government.
 Employment: one may choose to apply for the position in a marketing and design/planning company, an advertising agency, a media and public relations agency, a provisions and general merchandise retailing company, an electronic commerce corporation, a logistics company, a storage corporation, an air express corporation (air cargo carriers), or Taiwan International Ports Corporation, etc.
Updated:2018-08-16 AM 11:45:59